What is Neve and Why It's Designed for Athletes Like You
Nora FiermanWhat Is Neve?
Neve is a plant-based, athlete driven and science backed smoothie pouch for athletes. Developed by endurance athlete Nora Fierman (me!) in partnership with a registered dietitian, Neve offers a clean, effective alternative to energy bars, one that’s portable, resealable, and precisely formulated for athletic performance.
Intentional Ingredients & Their Benefits
- Plant-Based Carbohydrates (banana, apples, berries, and more!): Quick and sustained fuel to keep energy steady during long efforts
- Electrolytes (sea salt, banana, coconut, beet): Natural sodium, potassium, calcium, and magnesium for hydration and muscle function
- Pea + Rice Protein (in Tart Cherry Cacao): A complete, dairy-free protein source that supports muscle recovery as quickly as whey when consumed in appropriate amounts
-
Functional fruits:
- Boysenberry and beet (for endurance and circulation)
- Tart cherry + cacao (for recovery, antioxidants, and natural mood support)
Every ingredient serves the athlete, no fillers, no excess.
Why Pouches Beat Bars & Gels for Endurance Athletes
- Shelf-stable and resealable: Eat what you need, save the rest without mess or waste, ideal for long days on trail or trail/aero pack.
- Lightweight & compact: Fits easily in jersey pockets or hydration packs without crushing
Pro Tip: Try Neve cold!
A Little Origin Story
Neve came from Nora's struggles with nutrition during long days in the backcountry. She noticed people using apple sauce and baby food, but the calorie count was far too low for adult athletes. During a month long ski trip to Chile, Nora leaned into baby food to supplement her fuel. She realized pouches are incredible - you can eat them while moving, stress free. They are resealable, something a bar or gel will never be. And you can get super creative with flavors!
It took 6 years to launch Neve, 4 of which were focused on just finding a manufacturing partner. You can read more about Neve's story here!
How and When to Use Neve
| When | Use Case |
| Pre-Workout | 30–60 min before: grab a Boysenberry Beet for balanced carbs and electrolytes. |
| During Activity | Enjoy Boysenberry Beet mid-ride or mid-hike to maintain steady energy levels. If your effort is long and protein is a consideration, grab Tart Cherry Cacao. |
| Post-Workout | Tart Cherry Cacao provides 5 g plant protein and recovery-supporting nutrients. |
| Everyday Snack | A convenient, nutrition-rich alternative to bars on non-training days. |
Whether you're biking, running, hiking, or racing, Neve supports performance and recovery, even between workouts.
Why Neve Works for Endurance Athletes
- Tart Cherry Cacao is designed with an ideal carb-to-protein ratio (4:1) for recovery
- Plant-based formulation provides all essential nutrients needed for high training volume, even for vegan athletes
- Real whole-food ingredients with functional flavor profiles that deliver antioxidants, nitrates, and electrolytes
- Designed with a registered dietitian because we believe in science backed fuel
- Founded by a female endurance athlete who understands the unique nutritional demands of endurance sport
Neve is more than a snack. It’s targeted fuel built for endurance, powered by real plants, packaged for performance, and trusted by plant-based athletes everywhere.
Try Neve If You’re Looking For:
- Clean, functional fuel without artificial ingredients
- A alternative to energy bars or something more sustaining than gels
- Recovery support and sustained energy in one convenient package
- Sport nutrition that works for lifelong adventures and active lifestyles
- Supporting a woman and athlete owned business
Ready to try Neve? Shop our plant-based, gluten free, athlete driven smoothie pouches!