Nora founder of Neve skiing 7 Steps to Paradise on Roger's Pass in Canada

Hereโ€™s the Truth: I Struggled with Food for a Long Time

Nora Fierman

To me, it wasnโ€™t disordered eating. Skipping lunch in high school and eating one small yogurt cup at home after school was because school lunch was bad. Watching my friends, the ones I labeled as โ€˜thinโ€™ or โ€˜able to eat whatever they wanted without worrying,โ€™ enjoying french fries while I used sheer willpower to turn them down was tough. It wasnโ€™t an disordered eating, though.

I came home for Passover one year after my first winter of really getting into backcountry skiing. I was a sophomore in college. Someone commented, โ€œYou look good, like you lost the baby fat.โ€ I hadnโ€™t even realized I still had baby fat. Later, walking past a full-length mirror in blue jeans and a fitted striped top, I paused. I did look good. And by โ€œgood,โ€ I meant skinny.

The reality was, I would spend full days in the backcountry without eating enough. I didnโ€™t know how to fuel myself as an athlete. On the drive home after long days out, I would skip snacksโ€”no chips or pretzels like my friendsโ€”because I wanted to eat a โ€œhealthierโ€ meal once I got home. But by the time I made it home, I was so hungry Iโ€™d slam a bowl of yogurt before even sitting down.

Nora founder of Neve walking on pyramids in Mexico

I was restricting myself, and that restriction often led to binging. Granola, for example, became something Iโ€™d eat by the handful, sneaking mouthfuls as if someone was going to take it away from me. Iโ€™d eat until my stomach felt bloated and uncomfortable, and I wouldnโ€™t be hungry for dinner. Iโ€™d eat dinner anyway.

Since college, Iโ€™ve leaned even more into endurance sportsโ€”and I eat a lot now. I know what foods bother my stomach (itโ€™s a sensitive one), when I can and canโ€™t eat certain things, and how much food I need to keep going. Iโ€™ve transitioned from strictly homemade trail snacks to embracing Pop-Tarts and Cheez-Its because they work for my body, and letโ€™s be honest, they taste great. Iโ€™ve gone from denying myself that baked good I canโ€™t stop staring at to fully enjoying it on a skin track or during the drive home from an adventure. Iโ€™ve stopped telling myself, โ€œI donโ€™t need to eat, Iโ€™m almost to the car,โ€ and started telling myself that I need to stay on track with my intake.

The truth is, Iโ€™m still working on it. There are times when I donโ€™t eat the cookie I really want. But Iโ€™ve made huge improvements. Dessert isnโ€™t something I earnโ€”itโ€™s something I enjoy. By educating myself about how much food I actually need and allowing myself to eat the foods I crave, I donโ€™t binge anymore. I can eat one or two cookies instead of eating until I feel sick. I say no to dessert when I genuinely donโ€™t want it, not because I think I shouldnโ€™t have it.

I could share more about how I still look at my stomach in the mirror and focus on the parts I donโ€™t love. Or how, in college, I would go to bed hungry, thinking, โ€œIf I just fall asleep, it wonโ€™t matter.โ€

Skier approach the 7 Steps to Paradise in Canada

But a big difference for me was education. Understanding the why behind my food choicesโ€”how they support me, why I need more calories, and what foods fuel me bestโ€”has changed everything. Education has given me a healthier approach to eating and a more compassionate relationship with my body.

Iโ€™ve gained weight since college. When I step on the scale now, the number still shocks me sometimes. But then I look at my thighs, strong and full of muscle, and remember they carry me through incredible adventures. Most importantly, Iโ€™m healthy, Iโ€™m strong, and Iโ€™m happy.

Neve is part of my evolution with food. Itโ€™s about fueling myself properly on adventures in a way that works for me. But Neve is also so much more. Itโ€™s an olive branch, a message that you can eat fun and unique foods even when youโ€™re way out there. That โ€˜energy foodsโ€™ can feel welcoming, not intimidating. That you can show up as your true self in the outdoors. Maybe Neve doesnโ€™t mean all of that to you, and thatโ€™s okay. But to me, Neve is a love storyโ€”to the mountains, to my friends, and to a life outside, filled with adventure, smiles, and shared memories.

In the end, the truth is that I love food. I love cooking meals for friends and baking intricate pastries. I love experimenting with flavors and ingredients. And frankly, I love to eat. What a privilege it is to savor flavors and textures, share deep conversations over an incredible bowl of food, or enjoy a pastry on a mountain top with a breathtaking view and so many smiles.

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